Selected Engagements
Today, Top Tier Consulting works with businesses at different stages of growth — from building new market propositions to strengthening commercial execution and supporting expansion.
01 - FLAGSHIP ENGAGEMENT
Building a Market for a New Water Proposition
Strategic Advisor & Mentor
Top Tier Consulting is advising LIFE BLNC on the development and launch of its Fresh Natural Water brand across the GCC and India, building the commercial foundation for market entry and expansion.
01 — UNDERSTAND THE MARKET
Market sizing · Feasibility · Consumer & shopper behaviour · Competitive landscape
Assessing market potential, consumer behaviour and competitive dynamics to determine where and how Fresh Natural Water can compete across target markets.
02 — BUILD THE PROPOSITION
Brand · Pack · Price · Channel
Developing the commercial architecture for Fresh Natural Water, aligning its proposition, packaging, pricing and channels to the target consumer and market.
03 — BUILD THE ROUTE TO MARKET
Distributor recruitment · Channel strategy · Market rollout
Identifying and evaluating distribution partners and developing the route-to-market approach for launch across the GCC and India.
04 — PLAN FOR GROWTH
Volume · P&L · Organisation · Innovation
Developing the three-to-five-year volume and P&L roadmap, alongside organisation design and a beverage innovation pipeline for the GCC.
02 - STRATEGIC ADVISORY
Strengthening Commercial Execution Across the Middle East
Strategic Advisor & Board Member
Top Tier Consulting advises Channel Play Middle East at board and strategic level, supporting the development of its FMCG merchandising, sales-force outsourcing and retail execution business across the region.
01 — MARKET GROWTH & SALES
Supporting business development, market expansion and the development of new client opportunities across the Middle East.
02 — SERVICE & EXECUTION MODEL
Advising on the development and scaling of merchandising, sales-force outsourcing and retail execution capabilities.
03 — STRATEGIC & BOARD ADVISORY
Providing senior commercial perspective on growth priorities, client opportunities and the evolution of the business.
Other Engagements
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Strategic Advisor
Beverage line automation & OEM spare parts. -
Strategic Advisor
Dilmah Iced Tea distribution. -
Advisor & Investor
Sugar-free wine from Italy, distributed internationally. -
Mentor & Investor
Strategic guidance and support for emerging consumer businesses.
Let's talk about your next growth opportunity.
Whether you're entering a new market, strengthening your route-to-market, developing a new proposition or looking to accelerate growth, we're here to help you navigate the next step.